A lot of new things crossed paths in this project. A new show, a new branding, a new format.Yandex Music is launching its show on Muz-TV for the second consecutive year to promote its services.This year's show release was further complicated because the Yandex platform had updated its brandbook.
The visual rules were not fully finalized and we needed to be very cautious when developing all visual mechanics and anything we would use.It was a difficult and challenging task, but it was also a great pleasure to solve it. On the project, I was the art director, the creative director, and the concept artist covering all aspects from the verbal concepts to the materials that went on air.
Despite my initial hypothesis that certain conceptual frameworks would demonstrate exceptional viability and achieve a prominent position within the final iteration, regrettably, these versions did not ultimately materialize. This outcome underscores the inherent complexity and unpredictability of the creative and developmental processes inherent in our field of inquiry.
The finalized space concept, meticulously crafted and refined through rigorous analytical processes, has been successfully implemented for the presenter, culminating in its broadcast. This culmination represents the culmination of an exhaustive research and development phase, incorporating advanced spatial design methodologies and cutting-edge technological solutions. The concept was meticulously fine-tuned to optimize spatial dynamics and enhance the presenter's communication efficacy, ensuring a seamless and impactful delivery to the audience.
A specialized board is employed to illustrate the mechanics and coordinate the directional parameters.
The inaugural storyboard, which starkly contrasted with the refined and matured concept we ultimately arrived at, served as a foundational artifact in our iterative design process. This initial iteration, characterized by its divergence from the finalized vision, provided invaluable insights into the developmental trajectory of our creative endeavor. Through rigorous analysis and successive refinement, we were able to distill and synthesize key elements, culminating in a cohesive and compelling narrative structure. This evolutionary progression underscores the importance of iterative design methodologies in fostering innovation and creative excellence.
An interruption to the number is an artist's chat position that went live.
Key frames for the boardomatic, which the animators used to make Look dev.
A boardomatic made by me for the animators who were finishing the final animation.
Detailed storyboard with keyframes.
Numbers are the artists' positions in the chat rating.
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