The Sportmaster sports store chain is moving towards rejuvenating its target audience. A new project aimed at promoting the spring collection among young people was created in collaboration with the More agency (BBDO Group), directed by Lado Quatania, the Sinners group and Anton Reva.
The creators said that the new OLV was made according to the latest canons of current youth video content: digital video intersects with film, photographs and collages are superimposed on each other along with animation.
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