As part of a comprehensive project to present the company's key products, the development of a series of videos was initiated together with the studio Simplify. I was actively involved in this process, serving as a concept artist and art director in the initial stages. The aim of this initiative was to update the company's existing visual materials, which required updating in accordance with modern trends and standards of visual communication.
This series of videos is not just a modernization of existing materials, but a holistic rethinking and reengineering of visual content. In the course of the work, advanced conceptual design and art management techniques were applied, which made it possible to create high-quality and relevant visual solutions. This project demonstrates a deep understanding of the principles of visual communication and the ability to integrate innovative approaches into traditional practices.
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