Magnit has launched an advertising campaign for its delivery service. The creative from the agency DDB Russia shows the main advantages of the brand in the world of the future. For example, in the video, a courier delivers an order on a flying hoverboard, and along the way he meets discount-loving mermaids and a talking giga-cat.
Developing a character concept for the Magnit video. Cyber-mermaids are an image that has been worked on.
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