Cloud.ru is the leader in cloud technologies and AI in Russia.The company develops custom solutions, provides support, and helps businesses of all sizes, from retail and communications to heavy industry and banking.Every year, they host a large "GoCloud" event. This year I worked with Eventum Premo to organize it, responsible for artistic direction and creativity. My duties included everything from designing decorations and installations, to setting up the navigation system at the CDPin Moscow.I also prepared designs and materials for production.
In the culminating stage of the project, constraints imposed by technical specifications and a compressed timeframe led to the discontinuation of customized merchandise. However, event staff, especially assistant girls, meticulously dressed to emulate appearance depicted in photographic references. Despite these difficulties, development process actively progressed within specified parameters.
The first concept with a skirt, high collar and massive chest pockets.
The first concept in a dark version.
The second concept is based on a collarless shirt and trousers with a peplum.
The second concept in a dark version.
The third concept is based on an oversized T-shirt and trousers, with a separate external pocket.
Hairstyles that would be universal for all assistant girls, regardless of the length of their hair.
A simplified, operational merch solution that we promptly implemented.
Badge ribbons.
Double-layer badges for all categories of guests and participants who attended the event.
Badges.
Stickers for customization.
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