Designing a custom character for a crunchy video: Slava Marlow's Bubble Head.
The campaign is based on the simple insight that during the day it is important to take a break from work and take short walks. Everyone gets distracted in different ways - by social media, fun videos, or a short walk - and as the creators of the campaign showed in their video, crunchy snacks can be a good companion for these activities. To speak the same language as the people who are distracted, the musicians recorded a special crunch beat with a message that is relevant to everyone: "Take a break and cool overheating."
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