The meticulous refinement of the visual appearance of the Haval Jolion vehicle for the video production, where it was intended to be depicted in a voxel-based format, necessitated a comprehensive approach. This involved an exhaustive exploration of aesthetic principles and technological advancements in 3D modeling and rendering. Concurrently, the development of prop elements for the various scenes demanded a meticulous attention to detail and a rigorous adherence to industry standards. These props were meticulously crafted to ensure they seamlessly integrated with the virtual environment, enhancing the authenticity and visual coherence of the presentation.
How to defeat the monster and cross the cosmic canyon? The BBDO creative team tried to answer this question in a new video by Haval. The brand has become a sponsor of esports events, and as a part of this support, they launched a new advertisement. The main hero of the video is Haval Jolion, a technological crossover that exists in the virtual world of gaming and easily overcomes obstacles on its way.
In the process of developing the idea, the author asked themselves the following question: What distinguishes a professional gamer from an amateur gamer? Reaction speed, ability to quickly solve complex problems, knowledge of the game environment and mechanics - in short, upgraded skills - are all factors that contribute to the success of a professional. This led to the creation of the concept "Easy Win!".
In the video, the crossover seems to be under the control of a professional on the other end of the screen, and to make it look authentic, the experts created original game environments that reference iconic scenes from films and video games.
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