Arch in the Emirates with mapping for Bvlgari.When I started working on a project, the concept was more complex, if you watched a video about how to come up with a designer, you know it. In the process, they decided to leave the arch as inactive as possible.
The original idea was stronger.
A series of four visualisations that visually depict the journey of the Serpent series, from its inception to the 75-year anniversary. Each room is linked to visual details of cities in the Middle East, and the snake in each edition is linked to a specific time period in the brand's history.*
The first number.
The stage of inspiration and invention. As the house was inspired by Cleopatra during the creation of the product, the setting is Egyptian. (Option - there are no physical snakes at this stage - stylized for painting and patterning.)
The second number.
The stage of the first products.The setting of Jordan-Palestine.The setting was chosen based on monumentality and minimalism.The additional filling of the scene is clock mechanisms, as the clock is the first product. The material of the snakes and the details of the scenes are silver, as it is the first products that made the house popular.The snake's appearance was stylized as a mask tube.
The third number.
Flourishing and experimentation.Yemen-Iran setting.The setting was chosen due to the most striking patterns and murals. The filling of the scene consists of bright patterns and a plethora of stones. Cabochon-cut stones must be shown.The snake consists of brilliant elements, and the entire room is the brightest and most vibrant of all.
The fourth number.
Current time.Lebanon-Syria setting.The setting was chosen due to its proximity to Roman architecture. The content includes statues, columns, rosettes, and gold. Art Nouveau.
This is a very long analysis, which, later, despite not going to work, was very useful as educational material. You can watch it on YouTube.
Thanks for watching!